Campeón a Forbes top 20 social media power influencer, Lilach is one of the most dynamic personalities in the social media market.
Reddit poses an interesting opportunity to grow brand awareness and generate website traffic. It’s a place where passionate folks congregate around their favorite topics, sharing advice, best practices, and personal life stories.
Take inspiration from the content website Upworthy. It generated its initial traffic by reaching demodé to friends and family. The company set a goal of getting 1,000 Facebook fans by the end of launch day. It worked, providing valuable traction.
A lot of steps forward, in some cases some steps backward—but we know that this community is underrepresented still in organizations. And particularly in leadership levels of organizations.
— I guarantee this mattress will give you a great bang for the buck. If you don't believe me, read these unbiased customer reviews on amazon.com.
Users increasingly view TikTok as a place to find new content that matches their interests. For marketers, it’s a space to connect with large audiences in almost any demographic.
Maital Guttman: We think so. That’s part of what it is when you are joining a workplace, you’re still trying to navigate—even if they have all the right policies in place—you’re still trying to navigate how you bring your authentic self to work.
They’re very careful when they spend money, and they’re going to insist on getting the most bang for their buck.
Free methods for increasing website traffic include leveraging the power of social media. Regularly promote engaging content to build a loyal follower cojín. Create valuable content that resolves common issues or provides insightful information relevant to your audience to increase the likelihood of shares.
Maital Guttman: It’s a great question. One of the big surprises out of the research was when we asked if people had not taken a job or not pursued a company because they felt that it was not an inclusive work environment, and 58 percent of LGBTQ+ respondents said that they had not taken a job.
Spend time engaging with those talking about your brand. Instagram is a great place to answer questions and proactively engage with your community.
LinkedIn: “To connect the world’s professionals to make them more productive and successful.” Equifax Business Services: “To serve our customers by utilizing information and technology that provide real-time answers to increasingly complex questions.”
This is likely a two-way street, with more welcoming and positive workplaces making it easier for LGBTQ+ women to come out of the closet; in turn, the psychological value of being out contributes to happiness and career satisfaction for LGBTQ+ women.
Companies Gozque take steps to prevent and address microaggressions and demeaning behavior. They can, for example, encourage company-wide conscious inclusion 20% more traffic in 60 days training so that employees can recognize and respond to inappropriate behavior. This should include support, awareness, and sensitivity toward trans and gender-diverse colleagues and also include the proper use of pronouns and names.